There are many ways to raise money to fund your mission, corporate fundraising is a little known trick.
Most non-profit organizations have mastered in person fundraising, but many have not maximized corporate fundraising. Of course your giving page has common payment options, but what do you know about matching?
Employer matching is one of the easiest and best methods to increase your donations up to 20% without much effort! Add it now.
$10 Billion in missed opportunities.
Corporate matching programs are giving programs in which the company matches donations made by employees to eligible nonprofit organizations.
There are several reasons as to why donors don’t personally seek to have their donations matched by their employer:
- Employees don’t know about matching programs.
- Employees don’t know how to request a match.
- Employees are busy and forget to complete the process.
Did You Know
Over 65% of fortune 500 companies offer employer matching
but only 1 in 5 employees is aware,
and only 7% actually complete the process!
So what should you do!?
Use matching gift tools to automate the process for you and your donors. The simpler the process for them, the more likely they will complete it. The first step is adding a match search widget on your donation page. By adding this to your donation process, in just a few clicks the donor can double or even triple their donation! The added value of the match will often cause them to donate a larger amount and become a recurring donor!
- Step 1: have your donor go through the donation process and add an employer search widget to it.
- Step 2: Review your database and verify if their company has a matching program. With this information, you can inform your donor they have the opportunity to double their original donation with a few simple steps (according to their organization’s policy).
- Step 3: Your donor contacts their employer and requests a match.
- Step 4: The employer reviews the request, and sends you the match.
Of course, having this process automated will reduce the time invested, as well as increase the amount of funding received.
Making things easier for your donor will incentivize them to follow through the process, and also save you time.
Final Tip – Make sure to thank your donors
No one is ever required to donate. When someone does, it means they truly care about your cause, and sending them a thank you message or gift will make the donor feel appreciated and more likely to donate again or share your cause with more people. The reason why donors don’t return is sometimes tied to not feeling appreciated.
Around 13% don’t donate again if they aren’t thanked, and 9% because they forget they ever donated to you in the first place, and both can be solved by just replying “thank you”. A lot of NPOs don’t do this, so go above and beyond to make your donors feel appreciated. They are the ones driving your mission.
About Amply
Amply is an end-to-end employer matching solution for non-profit organizations. Oftentimes this process is left behind due to the time one has to invest, but Amply has automated it and made it customizable to your needs
Schedule a demo here and we’ll talk about what we can offer and what you need in more detail.
