It’s time to remove the roadblocks that have kept your organization from growing matching gift revenue and ensure matching gifts are processed with ease.
Nonprofits are always looking for ways to achieve their missions, but nothing can be done without funding. If there’s an efficient and easy way to motivate fundraisers and donors to act fast to double their impact on your cause, it is definitely gift matching.
We understand that when a Nonprofit engages their matching process manually, the process is surprisingly tedious and overwhelming. From countless steps including reaching out to thousands of various employers, to reviewing whether each of those companies has a matching program and if so what policies are applicable to each specific matching gift program. Finding out whether your NPO is eligible to receive matching gifts starts to feel like the tip of the iceberg. Executing on this process also requires a level of personalization at various levels of communication that can ultimately feel like it’s more time than it’s worth. At last there are ways to facilitate a matching gift program that is much more efficient and fast!
The first step is to make sure your donors know about matching gifts through outreach and education. Even when 65% of Fortune 500 companies have a matching program, only 7% of donors take advantage of it. Amply has long since understood this shocking gap between resources and opportunity and concluded many years ago that we needed to do something technological about it. To sum it up, we knew the easiest way to solve this was by automating the gift matching process.
What we did (and do!):
The Matching Gift Widget
We created a seamlessly integrated matching gift widget that provides donors instructions on how to have their donation matched which means we created the space for your donors to first notice, then check for matching eligibility among their employer.
Company Matching Gift Policies, Actions and Timelines
Be aware that companies all over the country have been taking action towards maintaining healthy employees and improving the way they manage their business. This translates into guidelines and policies in constant change. We create a robust and consistently updated database of company policies and guidelines.
Personalized, Consistent, Informed and Responsive Donor Outreach.
Driving more matches to completion entirely depends on the level of well-received engagement you extend to your donors. We evaluate the appropriate language and cadence through years of understanding what’s best suited for ushering your donors through the matching gift process so that thoughtful emails and timelines are constructed for you.
If this all seems a bit troublesome, it doesn’t have to be. Amply has all the tools you need and can integrate with most CRM platforms. Automating can save you 30% of the time spent managing matches, and boost not only your matching but increase your donor retention rate.
